Advertising novelty.



No. 740,143. 4 PATENTEDSEPT. 29, 1903.

' J. L. KELLOGG.

ADVERTISING NOVELTY.

APPLIGATION FILED MAY 6, H03.

'30 MODEL.

WITNESSES no. mama UNITED STATES Patented September 29, 1903.

PATENT OFFICE.

ADVERTISING NOVELTY.

SPECIFICATION forming part of Letters Patent N0.'740,143, dated September 29, 1903. Application filed May 6, 1903. Serial No. 155,814. (No modem I To ctZZ whom it may concern:

Be it known that 1, James L. KELLOGG, a citizen of the United States, and a resident of New York, in the county of New York and State of New York, have invented certain new and useful Improvements in -Advertising Novelties, of which the following'is a specification.

The invention relates to improvements in To advertising novelties; and it consists in the novel structure hereinafterdescribed and claimed, the object of which is to attract public attention to such advertising matter as I may be accompanied by it or arranged in near relation thereto.

The device of my invention comprises a rotary plate connected with means for turning it on a given axis and additional plates pivotally secured at the opposite edges of said rotary plate, so as to be carried by the latter around said axis without rotating on their own axes. The several plates will preferably be in the form of round disks and bear corresponding pictorial illustrations upon their outer face, these illustrations; however, be-

ing of a character to represent one figure when the disk or plate is held in an upright position in front of the eye and a difierent character when the disk or plate is turned upside down. During the movement of-the rotary plate its picture reverses or turns end for end with each half-rotation of said disk or plate, and consequently during the rotation of the middle disk or plate it will present a varying 5 picture, first one end of the picture being uppermost and then the other end of said picture, representing a different character, being uppermost. The pivoted disks carried by the rotary or middle disk bear a correspending relation to the middle disk; but in respect of their illustrations they differ from each other in that one is reversely arranged to the other, this resulting in one of the pictures on the pivoted disks being arranged to 5 correspond with the picture on the middle disk, while the picture on the other pivoted disk is oppositely arranged to that on the middle disk. The result of the arrangement of the several disks is that during the movement of the device there will at times be two corresponding pictures of one character on two of the disks and at other times two correthereby.

pictures on the plates or spending pictures of a totally different character on two of the disks, the whole producing an illusionary efiect and serving to attract public notice to the advertisement with which the device. may be arranged.

' The invention will be fully understood from the detailed description hereinafter presented, reference being had to the accompanying drawings, in which Figure 1 is a front elevation ofa device constructed in accordance with and embodying the invention, the three disks thereof being shown in one position. Fig. 2 is alike view of same, the three disks being illustrated in the relation they occupy after the middle disk has made one-half of a rotation; and Fig. 3 is a top view of same.

In the drawings, 10 designates a plate fastened at its rear side upon a rotary spindle 11 and having at its orally-extending arms 12, to which by means of pins 13 the corresponding plates l l 15 are 'pivotally secured,said pins 13 passing through the upper edges of the plates 14 15 and suspending said plates 14 15 in corresponding positions from the opposite edges of the said plate 10.

The plates 1O 14 15 will preferably be in the form of disks, and they may conveniently be made of paper or metal. The disks or plates 10 14 15 bear corresponding pictorial illustrations, and each'of vthese illustrations is double-endedthat is to say, that when one end of the picture is uppermost one character will be delineated thereby and that when the other end of same is uppermost an entirely difierent character will be delineated In the present instance each of the disks 10 14 15 represents when one end of the picture is up a horse feeding out of a bag and when the other end of the picture is up a bearded policeman,

'as the drawings clearly represent; but it is to be understood that I do not limit the invention to the special pictorial illustration represented in the drawings, because a number of double-ended illustrations or pictures are well-known and may be substituted for the special picture shown in said drawings.

The disk or plate 10 is the middleone of the disks, and to it rotary motion upon a central axis may be imparted by the spindle 11 opposite side edges latthe pins rotation of the disk in the direction of the arrow the said disks 14 15 are carried around with the disk 10, but perform no independent rotary movement.

In Fig. 1 it will be observed that the picture on the middle disk 10 shows the horse feeding from the bag when said disk or plate is in its first or initial position and that the disk 14 presents a like picture, while the disk 15 in the initial condition of the parts presents the picture in reverse order, so that it (said disk 15) will represent the policeman,

a half-rotation, the several disks will appear as they are represented in Fig. 2, the disks 14 15 having changed places and the disk 10 having turned upside down, with the result that the disks 10 and 15 both present pictures of the policeman, while the disk 14 represents the horse, there thus being when the partsare in a position in which they are shown in Fig. 2 two policemen and one horse presented. During the middle disk or plate 10 the continuous changes in the pictures presented render the device quite attractive and somewhat of a puzzle. Since the disks 14 15 never become turned upside down, the pictures they present the constant rotation of the disk 10 is turned upside down during its I rotatlon its picture will first be made to corin one position of the disks we see two horses and one policeman and in another position of the disks two policemen and one h disks 14, 15, reversely disposed; substantially as set forth.

2. The disk 10, and the rotary spindle 11 to which said disk is connected forimparting rotary motion to said disk, combined with the arms 12extending laterally beyond the opp site edges of said disk 10, and the disks 14, heir upper edges pivotally connected with said arms, all of said disks bearing corresponding double-ended illustrations, with the illustrations on the disks 14, 15, reversely disposed; substantially as set forth.

Signed at New York, in the county of New York and State of New York, this 4th day of May, A. D. 1903.

' JAMES L. KELLOGG. Witnesses:

CHAS. O. GILL, ARTHUR MARION. 

